Personal brand and sense of humor

Personal brand and sense of humor: If you have it, don't hide it

This week has been the one year of "you have a minute?”, those video summaries that never last a minute. And to celebrate I have decided to make a little homage to humor with a montage of some false shots of among the 52 videos of the year.

Here you go:

What we see is usually a 10% of what's behind it

This montage has no other intention than to rip out a small smile. But at the same time it symbolizes the invisible effort of putting yourself before a camera.

True truth? There was only once that went well the first time., and with the time of about one minute. I usually record between 5 and 10 videos to find the good. I don't read, I don't use the Teleprompter (although I have one), and I prefer some imperfection to a perfect speech, Read, maybe rigid.

I started making them from home, then I encouraged myself to discover beautiful corners of our geography, and the Covid19 I'm back at home and with a chroma.

I want to thank the enormous patience of those who have been behind the camera: especially to Mary, my half orange, to Berta, my contribution to the world, and also to Helena Casas, Ana Reyes, Eva Collado, Andrea Antelo, Oscar Martinez. And also to the many people who have dared to say, do you have a minute?

In this link you have the 52 video-summaries 1st year of this format. I threaten: this is going to continue.

The sense of humor is part of our personal brand

There's a certain trend, especially in my "fifth", avoid showing certain emotions in public, as if that made us vulnerable.

To be consistent is to show our facets of personality, use without abuse. Many times I have been surprised to meet a person who saw as dispossessed of humor and who in real life overflows a sense of impressive best humour.

When we analyzed the secret area of the Johari window, we must understand that it is good to let go of certain aspects of our personality that define our personal brand.

We all have a sense of humor, but some people are more sensitive than others. If you see you don't have it, don't try too hard to force it, to show it. We have to make baskets with the wickers we have. But if you have it, don't hide it, you'll be projecting the person you're not.

Sense of humor is not seeing the good side

Let's not confuse optimism with a sense of humor. A pessimist can spend an acidic sense of humor, Ironic, like the missing one this week Rosa Maria Sard, a woman prodigy that we will miss in theaters and movie theaters.

"La Sardá" boasted of having some "bad milk", but that didn't overshadow his sense of humor.

I wrote (mayo 2013) on Soymimarca these words about the sense of humor and personal brand:

Humor, well-managed, can be a critical tool of great efficiency, can be the key to promoting tolerance, to see what others don't perceive, to relativize things.

A new television space based on the Do you have a minute?

Sometimes many people think the good news comes from a stroke of luck. In this case, the videos "You have a minute?" came to a person related to a new TV channel that starts on Monday, Fibracat TV.

The result? I've been commissioned for a one-minute microspace a day with small personally branded pills. It will be titled "Tot deixa marca" (Everything leaves a brand) and I hope you'll soon find a sponsor. At the moment I'm on tapes 10 Programs. I'll tell you..


Final advice, don't take your life so seriously, and as my friend Paula Fernández-Ochoa says, "that no one beats you to laughter".

Stock Photos from Sofia Zhuravetc / Shutterstock



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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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7 replies
  1. Celia Hil
    Celia Hil says:

    ENHORABUENA Guillem for your sense of humor and your talent!!!
    To follow another year or two, three… in a minute or whatever they are, making the concept of PERSONAL MARK great


  2. Ylse Roa
    Ylse Roa says:

    Many congratulations on this anniversary and in your new communication project! With high doses of generosity you offer us in an innovative format, knowledge pills. Long live humor in all times and space! A hug, Guillem.

  3. Delia Moreno
    Delia Moreno says:

    Guillem, voy corriendo por redes, emails, etc , etc pero tu vídeo me ha dejado enganchada. Ciertamente, el humor engancha. Aunque soy tímida, soy una enamorada del humor y como profesora, me convierto en una payasa para llegar a mis alumnos. Tras años de clases presenciales, donde no se me daba nada mal, entro en la enseñanza online y el sentido del humor se me evapora cuando grabo vídeos. A ver si puedes dar unos consejitos…


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