Online Reputation / William Recolons blog

Differences between personal brand, reputation and online reputation

I wanted to talk to you about Online Reputation and its relationship to real reputation “and” personal brand. Everything is debatable, there is no exact science on this, but I hope to help you understand something important: Personal Branding, online reputation and reputation are different things.

Online reputation can be fleeting

If our personal brand is a solid foundation, generated by what we leave in others (perceived identity) and what we are (identity), reputation is the result of our actions (or inactions) seen by others. And the Online Reputation is the result of a positive, neutral or negative perception that it occurs in the Internet environment.

A person can enjoy an excellent reputation “and” and poor Online Reputation. That's a fact. I worked for managers whose reputation among peers, team and customers is impeccable, but their Online Reputation is negative. Let's see what can be the main causes.

Negative online reputation due to digital absence

That's the most common case. Some companies “hide” their staff, or managers thereof, by ignorance, obviated minimal presence in the network. The no presence brings out what I call digital trash, that is, everything you do not want it to appear on the network: personal information, public legal affairs, negative news. Here the principle that applies here is to take control of our digital brand.

Wrong digital protocol

To be an engineer you need to study four years, so to transfer your reputation to the network you need a minimum of training. Or, delegate to someone in the organization that manages for you (I do not recommend it except for a trial period). Develop the value proposition, the message for each stakeholder, the tone, the content, interactions… not far from the real world, but it requires its protocols.

Wrong storytelling

The digital narcissism, always talking about oneself or one's company bores flies. It is important that digital storytelling is interesting, generating interaction and, above all, value. Share contents of other companies or individuals doesn't hurt, on the contrary, eventually we become good content curators (one of the competencies of 21st century).

Share contents of other companies or individuals doesn't hurt

A few years ago, the spanish singer David Bisbal published an unfortunate tweet about Egypt during one of his trips. That could affect his Online Reputation, but all their real or personal brand reputation staggered. Sometimes, even these mistakes have their positive side: humanise, because they put the person as a mortal like others.

Those who might be punished by a “bad” Online Reputation are the most senior managers of organizations. To face this problem there are programs such as Executive Branding.

Cover photo by Sergei Nivens on


TEDxEixample Salon

Albert Vilalta

Albert Vilalta, first Spanish man to get on a TED stage

TEDxEixample TEDx Salon is a small format (a single talk). It will be the 22 January at 19pm in the old factory Damm Barcelona. Free admission if you subscribe on this form.

We will have the privilege to have with us the architect specializing in sustainability Albert Vilalta. Albert was 2011 It was the first TED Fellow of Spain. His talk "Architecture at home in its community"Has more than one million copies in the TED platform.



From 4 to 8 February will take place the Branding Week in Santo Domingo (Dominican Republic). This is an event organized by QUIFER Consultores full dedicated to Personal Branding. Among the workshops that will be held I feature:

  • Employee Advocacy programs
  • Healthy organizations
  • Political Personal Branding
  • HR Digital Transformation.

Branding Week RD

I will be part of the group of trainers and speakers together with Eva Collado, Paula Fernández-Ochoa and Nancy Vazquez. For registration, contact Anabel Ferreiras at


Ebook Personal SWOT

I am preparing a book on the steps to create a personal SWOT. It will be exclusive to subscribers You're not yet?, cheer up!


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website