Personal branding and sellers of smoke / 1

Earn easy and fast money with personal branding = FALSE

twitteábamos few days ago with friend Andrés Pérez Ortega, sherpa great personal brand, on whether to expose the false personal branding gurus who they base their message on the ease of getting quick income through personal branding.

We can say higher, but not clearer: Personal brand have to work thoroughly, must currársela. We all know that Rome was not built in a day.

We are sick to death of seeing appear like mushrooms websites and blogs unscrupulous companies that promise the moon if you decide to create your personal brand. quackery.

Personal brand, let's be clear, It is an investment medium term. And that everyone interprets it in their own way. My good friend and client Juan Torres Tomas He has needed gestation 9 months of your brand before seeing the first reward in the form of recruitment. And so I could tell from my other clients. None has “lined” the next week to create a profile on Linkedin, Twitter, a blog or whatever.

Behind the personal brand is a strategic process, with a partial deadlines and goals. And it's not about creating profiles on social networks. Every mark requires POSITIONING, and that is very serious. All brand requires a objectives. The blog, twitter or else is just the tip of the iceberg of the personal brand. Any kid can create profiles on social networks. But creating a brand is very serious.

Ignore anyone who promises you quick income with personal branding. I will be selling smoke, just smoke.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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8 replies
    • Guillem Recolons
      Guillem Recolons says:

      Hi Cesar, I imagine you're referring to a new level. You're right, It will happen as with coaching a few years ago, coach emerged like mushrooms.

      Network, as you said quite well, It is full of phonies, and that we must denounce. Thank you for writing.
      Good afternoon.

  1. comunicoluegovendo
    comunicoluegovendo says:

    Ok, in these times, you have to be c * pullo to think you can win easy and fast money with whatever.

    However, all professional groups “new-fangled” They need time for people to separate the dust from the chaff. You mentioned the coaches but, for example, the same marketing seemed a sort of black magic to many people until four days ago (in fact, in sectors “outdated” there are still people who crosses himself and mutters “lizard, lizard” when talking about branding, positioning or analysis DAFO). Now you are more accepted and therefore no joke and marketing staff, el coaching o el community managing.

    I have a friend who is an expert in nonverbal communication and complains of the same, that every now and then someone comes out on television giving a superficial view of the subject and unprofessional.

    But I guess it's part of the process…

    a greeting,
    Celestino Martinez.

  2. Guillem Recolons
    Guillem Recolons says:

    Hi, Celestino, the problem is when someone hears rumors about the strength of personal brand and Google will.

    You know that Google does not segment between “true” and “false”, but prioritizes the most visited or sponsored links. And this is where the problems come, since any charlatan who hire adwords can achieve 5.000 clicks to your site in a week.

    With marketing I agree. I have moved in this environment many years and have vsito all.
    Once again, thanks for writing.

  3. David Canton
    David Canton says:

    Hi Guillem.

    I agree with what you say. Internet is full of vendors smoke, but you know what? They see the duster and if you scratch the surface a bit there is nothing in the background. Today it is easier than ever to show people who knows what he's talking and who is not. Which it is every day soldiered sharing what he knows not fear that seller Tilden smoke or false guru, because every day is showing that this is false.

    On the other side of the coin, as well you say, there are people who promises and promises and proves very little. If promising short-term results is selling smoke and bad. For in the PBranding, as you rightly pointed, no success overnight (q what Americans commonly called overnight success, It is q I like how it sounds :D). I took time working my own personal brand and gradually'm already getting results. The objectives are clear, The strategy also organizes albeit adapting to new challenges, oportuniades and needs. For me personal branding is not just a tool for professional and social success but a passion. The potential of a good strategy PB is amazing, but as you well said: implement this strategy involves constant daily work.

    This is not like launching a product to market and once sold to someone else. Here nothing else, here you are “you”. Your brand is for life.

    That's the value of personal branding.

    Guillem greetings and sorry for the tirade is that it has left me hardly noticing.

    • Guillem Recolons
      Guillem Recolons says:

      I'm glad to see that people like you, David, you are aware of the effort involved in creating a personal brand. We not are talking about days or weeks.

      Nor do we have a “community manager” ensure us day and night. We are, our hours, Sometimes our sleepless nights, which we make with the patience of a drop by drop our personal brand.

      Finally, Let share your statement about the peculiarity of the brand “I”. That mark always follows us, is our shadow, there is nothing ephemeral. We have to feed our brand every day, without lowering the guard.

      I appreciate very much your writing. Certainly provokes reaction. a greeting,


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